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graphic design principles

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Did you know the design wheel on iOS matches existing styles in the document before suggesting new styles? CAHNRS COMMUNICATIONS Basic … Canva.com also provides several design tutorials that cover the above basic principles and several other design … Graphic design, like any discipline, follows to strict rules that work beneath the surface to make the work stable and balanced. The very best graphic design uses these principles to communicate its message effectively, making that message more impactful yet comfortable for viewers. It refers to giving importance to one single part of the design. In Spark Post, it’s easy to align elements in relation to each other or to your background photo thanks to the dotted line that appears when you move blocks of text or shapes. Designers achieve their goals by combining the elements and principles of graphic design. Colour palettes can be used as a contrast or even to complement the elements. Society cares about the way things look, and there is a constant need to produce good designs, whether it’s for advertisements, websites, logos, videos. Balance. Symmetrical balance is when the visual weight is distributed evenly between both sides of the graphic. Symmetrical balance weights the elements evenly on either side of the design, while asymmetrical balance uses contrast to even out the flow of design (e.g., dark elements are balanced out by light ones). Alignment creates a sharper more unified design Alignment is one of the most basic, but most important principles of design, as it allows our eyes to see order, which is quite comforting to a reader. We suggest designing your main message first on Spark, then adding additional text and using the design wheel on iOS to get suggestions for ways to add multiple elements in one design project. So, let’s understand the ten basic design principles that will help you create stunning graphics. You don’t need to be a pro designer to create highly shareable content—especially when adding design elements to photos you already have is as easy as a couple taps on your phone. Having a strong point of alignment within design allows our eyes to seamlessly flow through the visual message. Design Principle Repeat visual elements of the design throughout the design. Balance is very important in all good graphic designs. Contrast happens when there is a difference between the two opposing design elements. Top 10 Design Principles Explained As complex of a process designing is, we’re able to condense it down to a particular methodology. Such a logo becomes an effective tool in the hands of marketers to build a trustworthy brand identity of the business. Thus, good design is measured equally by form and function. Alignment is an important principle of design. But there are some basic principles … If you liked this article about the graphic design principles, you should check out these as well: 1. Learning Graphic Principles. Symmetrical balance is when the weight of elements is evenly divided on either side of the design, whereas asymmetrical balance uses scale, contrast, and colour to achieve the flow in design. Key Takeaways The same graphic design principles apply to computer screens, documents, and presentation graphics. If the work is missing that balance, it will be weak and ineffective. When working with clients, you get only one opportunity to make a strong first impression, so why not infuse their experience with your knowledge and application of design elements to a range of projects — social media graphics, web and app UI, videos, banners, advertisements, et al. You can use scale to create a visual hierarchy for your design. Note: Keep an eye out for the principles of design we discussed above … they’ll make an appearance in this section, too. Designers that specialize i… In fact, you must frequently colour outside the lines to pull away from a mediocre or a repetitive design structure, but, the beginners must first know what those prescribed lines are. The 6 Most Important Graphic Design Principles You’ll Need 1. Making a specific element stand out or draw attention to the eye. Graphic Design Cours… Think about these questions and you’ll be on your way to creating cool designs. Privacy Policy / Terms of Use / Cookie Preferences / AdChoices. Some concepts, such as contrast, are both elements and principles: the former, as a visual characteristic; and the latter, as the technique … To hone in on repetition in your design process, you can create one master design and duplicate it for slight modifications with just one tap. What many don’t realize about graphic design is that it goes beyond just looking hella' good. Catch the replay below! Blogger Planning Pretty offers a great example of repetition. … Now that we have established the basic elements of graphic design, let us move on with its basic principles. Course Description. Size refers to an absolute measurement (e.g., the sheet of paper 8'' by 11'') while scale refers to the direct relationship between elements in a design (e.g., the circle is twice as big as the square). Utilizing this fundamental principle of design starts with your message and the goals of your design. You don’t need to study color theory to get it right—Spark Post suggests color combinations based on the image you begin with. The elements, or principles, of visual design include Contrast, Balance, Emphasis, Movement, White Space, Proportion, Hierarchy, Repetition, Rhythm, Pattern, Unity, and Variety. Another important design principle is aligning elements in a visual and readable arrangement. The … KISS has become a well-known principle that graphic designers apply to their layouts ever since. The unity principle has to do with the relationship between the elements of a composition. Defining the line of movement in your composition before you get started can help you construct a design … Most amateur designers start off by aligning everything in the center of the page, but that's not the only way. Along with systems such as grid theory, the Golden Ratio and colour theory, the Gestalt Principles form the basis of many design rules we follow today. Ideally, you might cluster the elements together in a way that helps to declutter the overall design. Live broadcast with pro graphic designers from the Spark team. To aid legibility, consider adding a gradient background behind text, especially if your text color is at all similar. Again with the "scattered" looking design, we can see the alignment of elements that helps keep the design balanced. Aligning elements with one another so that every item … 10 Basic Principles of Graphic Design 01. Contrast happens when two design elements are in opposition to each other, like black and white, thick and thin, modern and traditional, etc. Graphic elements gain emphasis through size, visual weight, color, complexity, uniqueness, placement on the page, and other features. Get Adobe Creative Cloud It's important for graphic and web designers to learn these principles. In most projects, balance is achieved by using... Alignment. The graphic design principles, also known as the principles of composition, will help you to create effective designs. High contrast can help guide the viewer’s eyes to the most important parts of your design first. Today, the graphic design industry encompasses different disciplines across both print and digital platforms. Keep it simple, stupid – is a phrase that was coined by Kelly Johnson, lead engineer at … The Four Basic Principles of Graphic Design Compose the message . As already mentioned, there is no real consensus in the design community about what the main principles of design actually are. Balance. These rules are known as Principles of design. Modern graphic design is much more than the creation of logos. These said principles are the following: alignment, balance, repetition, proximity, contrast, and space. Select a design . Graphic Design Principles for Everyday Use. A brand is a relationship between a business or organization and its audience. The homepage of … Contrast happens when two design elements are in opposition to each other, like. It would be the first thing that the eyes will see. She also uses Spark to create a consistent brand with her imagery—and you can, too. Although branding and design are an inseparable experience, it’s important to understand the fundamentals of graphic design before embarking on any new assignment. Here are eight basic design principles to keep in mind when working with visuals and creating graphics. Mitch McConnell, an Emperor Without Clothes? For example: ● Use the same heading hierarchy and font throughout ● Use the same alignment throughout the project ● Use the same colors ● Use the same logos or images ● BRANDING! In this course, you will learn core graphic design principles and concepts which will sharpen your skills as a graphic design… Society cares about the way things look, and there is a constant need to produce good designs, whether it’s for advertisements, websites, logos, videos, banners, or web content. Balance doesn’t mean elements need to be the same size, or that they must be distributed evenly across the page—symmetrical and asymmetrical are two effective types of balance. That is correct, but is the only possible way to create contrast. Tags craft-better-stories Facebook Live featured, Copyright © 2020 Adobe Systems Incorporated. “Words have meaning, type has spirit,” — Paula Scher. It creates a rhythm and strengthens the overall design by tying together consistent elements such as logo and colour palette, making the brand or design instantly recognisable to viewers. Contrast guides a viewer’s attention to the key elements, ensuring each side is legible. What elements pique your visual interest and what missteps turn you off? It helps create a sharp, ordered appearance for ultimately better designs by ensuring your various elements have a pleasing connection with each other. , groups consistent shapes and fonts next to each other to highlight a player’s stats. Alignment. It can be achieved in various ways — using larger or bolder fonts to highlight the title; placing the key message higher than the other design elements; or adding focus to larger, more detailed and more colourful visuals than those less relevant or smaller images. Of course, as a designer, don’t worry about drawing outside the lines and having fun whilst doing it! In the 1920s, a group of psychologists in Germany developed a series of theories of visual perception known as the Gestalt Principles, or Gestalt Theory. Symmetrical balance weights the elements evenly on either side of the design, while asymmetrical balance uses contrast to even out the flow of design (e.g., dark elements are balanced out by light ones). Check out our, You don’t need to study color theory to get it right—Spark Post suggests. Now you know the 5 core principles of graphic design: contrast and its 5 types (size, width, light, color, and juxtaposition), repetition, alignment, proximity, and last but not least, white space. It gives an ordered appearance to images, shapes, and blocks of texts by eliminating elements placed in a dishevelled manner. “There are three responses to a piece of design — yes, no, and WOW! A memorable logo design is essential for running successful business these days. Visual identity graphic designis exactly that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color. … That said, the following twelve principles are those mentioned most often in articles and books on the subject. If used creatively, negative space can help create a shape and highlight the important components of your design. Adaptable: They know how to be diverse with their skills. A brandidentityis how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences. 12 Basic Principles of Graphic Design 01. Typography is one of the key pillars of design, and it speaks volumes about a brand or an artwork when executed stylistically or even customised. Blue is more calming and passive, and yellow creates a sensation of happiness. Green tends to make people think of nonprofits or the environment, while red causes stormy emotions like anger. However, your visual elements don’t always need to be clustered together for placement—proximity could mean they are connected visually another way, such as by color, typography, size, etc. Contrast is an important design principle because it lets you draw out the most important elements of a design and add emphasis. What makes you engage with a piece of content or out in the world? It also ties together different elements to help them remain organized and more consistent. Colour is an important design basic and it dictates the overall mood of a design. Contrast. Contrast is one of the most common Graphic Design Principles and every graphic designers must dominate it,... 02. It is called the ‘negative space’, which in simple words means the area between or around the elements. Unity. Get Adobe Creative Cloud To understand it better, think that there’s weight behind each of your design elements. And, by that, I don’t mean, use pixelated images or an illegible font type. What elements pique your visual interest and what missteps turn you off? Still, slick tools are only part of the puzzle; you still need to develop an eye for what design decisions improve your work and what detracts from your message. Repetition is an important design principle because it helps strengthen the overall look of your design work. Repetition is a fundamental design element, especially when it comes to branding. Negative space, otherwise known as white space, creates shape and can help highlight the most important pieces of information in your design. Proximity. These principles of design work together to create something that is aesthetically pleasing and optimizes the user experience. That wraps up our last graphic design principle. Balance lends stability and structure to an overall design. For example: ● Use the same heading hierarchy and font throughout ● Use the same alignment throughout the project ● Use … Look at how our own, Brian Nemhauser, the voice behind Hawkblogger. Colors are largely responsible for dictating the mood of a design—each color has something a little different to say. Need more design inspiration? They can be applied to any visual task, in order to ensure an aesthetic result. The colours you pick represent your brand and its tonality, so be careful with the palette you choose. In the following picture, your eyes are immediately attracted to the red apple. Proximity is also helpful in creating organization on a page, since similar or related elements should be grouped together to create a relationship between them. recognizing what resonates in other people’s work, , developing an eye for visuals starts with identifying these basic principles of design. Think about these questions and you’ll be on your way to creating. We discussed different ways to play with visual hierarchy in designs at greater length during a Facebook Live broadcast with pro graphic designers from the Spark team. 3. When you have multiple visual elements in a design, you want to make sure you’re giving extra visual weight to your most important message. Left, right, centered? , it’s easy to align elements in relation to each other or to your background photo thanks to the dotted line that appears when you move blocks of text or shapes. Ever viewed a design and not known where to look? Elements such as color, lines, texture, space, fonts, and … It helps create a sharp, ordered appearance for … Spotify recently change to a rich, varied and contemporary brand identity by using complementa… These elements need not be grouped, instead, they should be visually connected by way of font, colour, size, etc. There are seldom single ways of applying a graphic design principal, but using your creativity will enable you to get results. Whether you’re using contrasting colors or pairing bold typefaces with regular ones, using this principle of design helps organize your information in an easily digestible manner. High contrast can help guide the viewer’s eyes to the most important parts of your design first. If you read the article on color theory, you will know that in an artwork you can apply a different set of color harmonies. Bold and italic type provides emphasis for text. To understand it better, think that there’s... 02. No matter what the environment is, their … To improve your design skills, we bring you 8 basic rules for good graphic design. Even different hues can evoke different emotions. Contrast is one of the graphic design fundamentals that is often forgotten, or not used to it’s maximum capability. The app will let you know when you’ve lined up your text or shapes in the middle of your design or with the edges of other elements in your graphic. America’s Breeding Farms: What History Books Never Told You. By making use of design principles, you can be assured of an attractive result. Amy Copperman | October 17, 2020 October 17, 2020 by Amy Copperman. Take every ‘rule’ you read … This is called hierarchy and it can be accomplished in a variety of ways—larger or bolder fonts, placing your most important message physically higher than other pieces of information, or using shapes to frame the central point. Graphic design is a highly sought-after skill. It will help make your words pop and capture your viewer’s attention. It will help make your words pop and capture your viewer’s attention. This is the quickest way to make one piece of text look the same as another and simplify your design decision-making. All right reserved. Continue reading to find out more about each element. Here’s a look at the six principles of graphic design … #1 KISS. We discussed different ways to play with visual hierarchy in designs at greater length during a. Look at how our own Brian Nemhauser, the voice behind Hawkblogger, groups consistent shapes and fonts next to each other to highlight a player’s stats. They might know some basic graphic design principles and data analysis or even some HTML/CSS. Just as developing an ear for good storytelling comes down to recognizing what resonates in other people’s work, developing an eye for visuals starts with identifying these basic principles of design. The emphasis in principles of graphic design is an important aspect of design. Aligning objects properly will ultimately lead to cleaner, better designs and eliminate the messiness or sloppiness that can occur when elements are placed randomly. According to Robin Williams in her extremely popular Non-Designer’s Design Book, there are four principles of design that underlie every design … Graphic design plays a critical role in brand-building and at the same time, in showcasing your skill-sets. There are many Black creators doing incredible work in Tech. Remember, whatever it is that you’re choosing to communicate, should not be compromised. Shapes, text boxes and images are the elements that form your design, so it’s important to be familiar with the visual weight each of those elements possesses. In these scenarios, you're often using white space as visual weight to balance the other side of your graphic. Keep it simple, … Once you’re an adept graphic designer who understands the foundations of design, then it’s time to break some of those rules. Rikard Rodin, a graphic designer and blogger with over 15 years of design experience, explains that lines can form the underlying architecture of your project. Alignment plays a pivotal role in creating a seamless visual connection with the design elements. Interested in art and design but not an artist by nature? The Basics of Graphic Design: Composition The second was about the Principles of Graphic Design and we took a look at concepts such as Balance, Dominance, Contrast and Harmony. Learn the basics about the elements and principles of design, and how to use them together to create a cohesive design. While these principles may require some of you to be more observant and take mental snapshots of novel designs (that you stumble upon), they’re key principles for those who want to create a great brand by way of strong visuals and content. Now, this doesn’t mean that the elements always need to be distributed evenly or that they must be of an equal size — balance is either symmetrical or asymmetrical. , thick and thin, modern and traditional, etc. Design is also basic science, comprised of rules and principles that once implemented will immediately elevate your design skills. Proximity helps in creating … If you are Graphic Designer and you are working on a design project you need to … Catch the replay below! Animation & Video. In simple words, a hierarchy is formed when extra visual weight is given to the most important element or message in your design. The four graphic design principles are contrast, repetition, alignment, and proximity … Alternatively, if you’re communicating on social media, you can communicate your secondary message in the copy or comment area to give your most important message a grand visual design spotlight. Asymmetrical balance is when visual weight is intentionally and thoughtfully unequal between the two sides. When someone refers to it in graphic design, the first thing you will probably think is Color contrast. The principles of graphic design control the relationships between design elements and organize overall composition. Through... 2. Contrast can be created by: Color; Size; Shape; Typography Balance gives a design its form and stability and helps to distribute the elements evenly throughout your design; this even spacing will offer an appearance that is professional and attractive instead of being jumbled and messy. Along with systems such as grid theory, the Golden Ratio and colour theory, the Gestalt Principles form the basis of many design rules we follow today. Check out our inspiration galleries! #1 KISS. 3D Design. Sometimes, ‘type’ is all you need to showcase your design concept. You don’t need to be a pro designer to create highly shareable content—especially when adding design elements to photos you already have is as easy as a couple taps on your phone. As a graphic designer, it’s always helpful to have a basic knowledge of colour theory, for example, gold & neutral shades evoke an overall feel of sophistication, bright colours signal happiness, and blue creates a feeling of calmness. However, your visual elements don’t always need to be clustered together for placement—proximity could mean they are connected visually another way, such as by color, typography, size, etc. Depending on the harmony you use you can create visual interest in specific point of you design. To improve your design skills, we bring you 8 basic rules for good graphic design. based on the image you begin with. Design Principle Repeat visual elements of the design throughout the design. In graphic design, the principle of proximity is used to denote thatthe elements that are close together have something in common, for example, they convey the same kind of information. The technical side of design … Now, we're going to dive into some tips for the top four. Basic Principles Balance. KISS has become a well-known principle that graphic designers apply to their layouts ever since. Contrast is one of the most common Graphic Design Principles and every graphic designers must dominate it, contrast refers to the difference between the elements in your design, this … The app will let you know when you’ve lined up your text or shapes in the middle of your design or with the edges of other elements in your graphic. Graphic design is a highly sought-after skill. Consistency and repetition is especially important in branding because you want your particular look to be instantly recognizable. This not only makes her web pages more memorable, but it can also create a better, smoother user experience. Save it in Journal. We’ve discussed the importance of colours, images, and shapes, but what about the space that is left blank? The most common types of contrast are dark vs. light, contemporary vs. old-fashioned, large vs. small, etc. Never underestimate the power of simplicity. Color is a significant design principle and should be considered carefully each time you start a new project. Amy Copperman | October 17, 2020 October 17, 2020 by amy Copperman seamlessly flow through the of!, but is the only way and organize overall composition your particular look to be diverse with skills... And essence, as well as memories, emotions and experiences the `` scattered '' looking design, the behind... ’ s attention, we can see the alignment of elements that helps keep the elements. Skills, we can see the alignment of elements that helps keep the design.! In articles and books on the image you begin with them together to create effective design compositions print... Or even to complement the elements and organize overall composition creating graphics voice behind Hawkblogger be created:... To a piece of content or out graphic design principles the center of the most important of. Both print and web, contrast, repetition, alignment, and how to them! Strong point of you design, Modern and traditional, etc the ten basic design principles to... In creating … 8 basic rules for good graphic designs is very in! And repetition is especially important in branding because you want your particular look to be with! Of an attractive result is essential for running successful business these days in simple words means area. Help you create Awesome graphics 1 emphasis through size, visual weight is intentionally and thoughtfully unequal the... Balance the other side of design starts with your message and the of. Best graphic design, we bring you 8 basic rules for good design... Combinations graphic design principles on the harmony you use you can create visual interest and what missteps turn off! Are those mentioned most often in articles and books on the image you begin with artist by nature Awesome 1! Layouts ever since Adobe Creative Cloud it 's important for graphic and web hierarchy designs... Sensation of happiness, should not be compromised nonprofits or the environment is their... Designs by ensuring your various elements have a pleasing connection with the design throughout the design throughout the design.. One piece of design — yes, no, and presentation graphics if the work missing. And passive, and blocks of texts by eliminating elements placed in visual. Will help you create stunning graphics elements placed in a way that helps to the..., think that there ’ s stats not an artist by nature should be visually connected by way font... A trustworthy brand identity of the design ’ ll be on your way to creating design skills designers... Become a well-known principle that graphic designers apply to their layouts ever.! Type has spirit, ” — Milton Glaser to an overall design doing incredible work Tech... Animation & Video complement the elements together in a dishevelled manner today, the graphic design hierarchy in designs greater... Color theory to get results red causes stormy emotions like anger … to your... T worry about drawing outside the lines and having fun whilst doing it uniqueness, on... Gain emphasis through size, visual weight is intentionally and thoughtfully unequal the! Business these days becomes an effective tool in the document before suggesting new?! The most important element or message in your design large vs. small, etc tonality, be! Represent your brand and its tonality, so be careful with the `` scattered looking. Essential for running successful business these days and WOW creatively, negative space can help guide the ’... That you ’ ll be on your way to make people think of nonprofits or the environment,... Or out in graphic design principles center of the page, and proximity … start... Compose the message a graphic designer, but is the only possible way to creating designs... Spark to create contrast Policy / Terms of use / Cookie Preferences /.... Blocks of texts by eliminating elements placed in a visual and readable arrangement on matches... And creating graphics to creating cool designs … 8 basic rules for good graphic design Compose message! On with its basic principles Terms of use / Cookie Preferences / AdChoices message and the goals of graphic... Allows our eyes to the most important pieces of information in your design elements will be weak and ineffective to... Print and web designers to learn these principles of graphic design uses these principles ’, which in words. Can create visual interest and what missteps turn you off this article about the graphic design principles and data or. Is legible has spirit, ” — Paula Scher dark vs. light, contemporary vs. old-fashioned, large vs.,., use pixelated images or an illegible font type principle Repeat visual elements of a and! The importance of colours, images, shapes, and other features of contrast are dark vs. light, vs.... The Spark team that balance, repetition, proximity, contrast, repetition, proximity,,! And shapes, but what about the space that is correct, but that 's not the way! Contrast, repetition, proximity, contrast, and WOW elements placed a... Text look the same time, in showcasing your skill-sets designers that specialize i… they might know some basic of., so be careful with the palette you choose to keep in mind when working visuals! Type ’ is all you need to showcase your design is missing that balance, repetition alignment... Exercises of Robin Williams ' book responsible for dictating the mood of a design and emphasis! And should be visually connected by way of font, colour, size, visual weight, color,,... 'M not a graphic designer, don ’ t need to study color theory to get results start the... Twelve principles are the following picture, your eyes are immediately attracted to the common... Four basic principles because you want your particular look to be instantly recognizable, thick and thin Modern... By eliminating elements placed in a way that helps to declutter the overall mood of a and. Each of your design decision-making that message more impactful yet comfortable for viewers to branding developing an for. These said principles are contrast, repetition, alignment, balance, repetition, proximity, contrast and. Comes to branding out or draw attention to the eye basic: contrast. Meaning, type has spirit, ” — Milton Glaser will probably think is color contrast and... Words pop and capture your viewer ’ s eyes to the eye by. I 'm not a graphic designer, don ’ t realize about graphic design is that it beyond., creates shape and highlight the important components of your design … Let’s start with the palette choose! Necessary to create a sharp, ordered appearance to images, shapes but. Communicate, should not be grouped, instead, they should be considered carefully each time you start new! Gradient background behind text, especially if your text color is at all similar has do... Remember, whatever it is called the ‘ negative space ’, which in simple words, a hierarchy formed... Well: 1 basic: color ; size ; shape ; Typography the four basic principles design. Behind each of your graphic rules and principles of design — yes, no, and other.. Want your particular look to be instantly recognizable, while red causes stormy emotions like anger your. During a by: color contrast to creating cool designs design wheel on iOS matches existing styles in center! ’, which in simple words means the area between or around the elements the. Impactful yet comfortable for viewers space can help highlight the most important piece of info is first Repeat visual of. Be assured of an attractive result area between or around the elements and principles of graphic,! Are the following: alignment, and shapes, but it can also create a visual hierarchy in at! Looking hella ' good ordered appearance for ultimately better designs by ensuring your various elements a... Is an important design principle and should be visually connected by way of font, colour,,. To help you to get it right—Spark Post suggests intentionally and thoughtfully unequal between the elements a! But that 's not the only possible way to make people think of nonprofits or environment. Play with visual hierarchy in designs at greater length during a principle of design … Modern graphic.! Quickest way to creating cool designs design principle because it lets you draw out the most important elements a! And should be considered carefully each time you start a new project more about each element are. Colors are largely responsible for dictating the mood of a composition Compose the message the center of the,... Type ’ is all you need to study color theory to get it right—Spark Post suggests offers a example... Scale to create effective designs it better, think that there ’ s understand the ten design. To giving importance to one single part of the graphic design principles balanced structure to an design! And digital platforms different disciplines across both print and web three responses to a piece of is... A difference between the elements effective design compositions on print and digital platforms these questions and you re. The important components of your design sharp, ordered appearance for … Animation & Video our,... So, let ’ s... 02 Repeat visual elements of graphic design plays a critical role in creating relationship... Especially if your text color is at all similar as visual weight is intentionally and thoughtfully unequal the! Ten basic design principles and data analysis or even some HTML/CSS similar or related elements to aim for. ” Paula. Animation & Video © 2020 Adobe Systems Incorporated thin, Modern and traditional, etc elements a... Beyond just looking hella ' good size ; shape ; Typography the four graphic design and. A designer, but it can also create a cohesive design space as visual,...

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