But sooner or later, you’ll unlock a few signature ideas that you’ll become known for for years to come. Sticky Ideas: Winter. If they love it, they’ll share it with 10 more people (or more), and you’ll know that it’s an idea worth pursuing. While I’ve never been a fan of “link building” and other techniques from internet marketers (as a lot of them feel spammy to me), I do have to say that Brian Dean came up with an amazing concept called The Skyscraper Technique. We are wired to feel things for people, not for abstractions.”. Instead of saying “you should do this”, you can say “I call this the [STICKY IDEA]. Saying something short is not the mission — sound bites are not the ideal. Keep testing them. If we communicate in the same language, we get along well – if we don’t, we might feel misunderstood. This then helps you build a blog audience without having to write all the time. What is The 80/20 Content Promotion Rule? Chip and Dan write: “How do we get people to care about our ideas? Over time, you can add more and more ideas to your Sticky Idea Portfolio – and just like with stocks, some will take off while others will tank. When I think of Ramit and sticky ideas, this is easily the most memorable idea that comes to mind. Concrete language helps people, especially novices, understand new concepts. Reply. By Zack Rutherford on Jan 17th, 2018 Inspiration. Four links in a vertical column. Create engagement. A great example is the idea of the Briefcase Technique by Ramit Sethi – an interview negotiation technique where you bring research you’ve done on a company with you in a briefcase. We instantly want to know more about the idea. By stories, they mean that using stories with your sticky ideas will get people to act as it will inspire them to improve their lives. I have restructured my article and incorporated your feedback. And while it’s true that some experts on the list were known before coming up with Sticky Ideas, I personally only heard about them once they came up with them (a great example is Mindset from Carol Dweck – I kept hearing the concept of Growth Mindset over and over again and eventually checked out her book). Whenever someone is feeling sad or grieving, even if you don’t know what to say to them, you can always make them a big casserole of mac’n’cheese and bring it to them. Speaking concretely is the only way to ensure that our idea will mean the same thing to everyone in our audience.”. And always come up with new ones whenever you create new e-books, blog posts or online courses. In his book, Keith advises against just “attending” a conference. Cart 0. Re: STICKY: Motivation Letter Ideas and Examples. Mark Twain noted, "A lie can get halfway around the world before the truth can even get its boots on." I first met Todd at a mastermind event in NYC a few years ago and had the pleasure of spending a few hours talking to him over dinner. A great example is the LCHF diet or Paleo Diet: “You can eat as much bacon as you want and still lose weight”. … We can engage people’s curiosity over a long period of time by systematically "opening gaps" in their knowledge — and then filling those gaps.”. Whether a story would fall into one of these, they were all truly a sticky situation. You can do that by following the Sticky Idea Principles that I shared above, and applying at least a few of the principles to your ideas. Rather than just “swinging” the interview, Ramit recommends doing research on the company up-front and preparing a detailed plan on how you can help it up-front. … But surprise doesn’t last. Download the PDF Version of This 16,000+ Word Guide! ConvertFlow deeply integrates with your marketing tools. The Bribe: Two Gift Cards to Orange Leaf Challenge Rules A Shareable Moment - Teams of 2 - No judgment allowed Blogs Facebook YouTube Pinterest Twitter SUCCESs Simple - the core message Unexpected - novelty and curiosity Concrete - keeping it real Credible - help people believe How to increase brand awareness through consistency; Dec. 11, 2020. 125. You can read through these ideas, check them out in more detail through the relevant links, or simply skim through them and stop on ones that you find the most interesting (it’s quite a list!). 25-08-2020, 15:20 #634 In proverbs, abstract truths are often encoded in concrete language: “A bird in hand is worth two in the bush.” Speaking concretely is the only way to ensure that our idea will mean the same thing to everyone in our audience. Popups. Download your Ultimate Guide to Creating Content That Sticks I promise I won't send you any spam - I hate it as much as you do! I see them in action at work. I’ll also teach you how to come up with your own sticky ideas so that you can create content that your audience will love, devour, and talk about to their friends for years to come. It doesn’t matter if you put them in a spreadsheet, write them down in a notepad, or into a Google Document. It will probably only come to you after many revisions and after actually testing it. A great example is the Grief Casserole idea from Kate Schutt, where she uses a personal story of how she supported her mother through cancer to influence others to act. As far as sticky ideas go, he has a whole mountain of them under his belt, and it’s worth studying how he creates them. The evening was sticky and hot. Some ideas are very “sticky” meaning they are lasting, generative, and convey an important message. This “rule” has since then been referenced in hundreds of articles all over the internet, and when Derek Halpern later became my mentor, he explained that people talk about it and link to it from their content to this day. What does “Don’t Criticize, Condemn or Complain” mean? The crux of the article is around […]. 19. By now, you should have a pretty good idea how to spot sticky ideas in the world and understand why they’re sticky. Continuing education. You’ll see the world of “sticky ideas” all around you – in books, podcast interviews, ads, everywhere. Home Shop Resources Blog ... presented in step-by-step examples, to show educators how to guide students through any writing project in a fun and functional approach. When you’re coming up with your Sticky Ideas, make sure they’re extremely easy to implement without any real “requirements”. If you have a small website with only a few pages this can work tremendously well. See more ideas about origami, diy paper, origami crafts. Sticky Ideas fosters … Take a look now! You may also wish to choose a character category that fits with a party theme, such as names of sports cars for a boy’s birthday party where kids … Just as we speak different languages, we also have different “love languages” in which we express love and feel loved (like giving gifts, physical touch or words of affirmation). 29.95. Keep it simple and profound. Sign In My Account. Principle #2: Unexpectedness By unexpected, they mean that the ideas that have a counterintuitive twist will be stickier than the ones that don’t. Sticky wage theory argues that employee pay is resistant to decline even under deteriorating economic conditions. Time Management Matrix (Stephen Covey), 20. Once you find your first few ideas that stick, you’ll want to document them in a Sticky Idea Portfolio. If you want your sticky ideas to spread and help your business, they should solve a problem that many people have (ideally it would be a problem that few people are solving for them). https://www.referralcandy.com/blog/sticky-marketing-examples My notes, as I’m reading through the 1-minute summary: You can learn more about Growth Mindset here. connections,flags,full_adhesive_roll,super_sticky_notes,featured Productivity From idea to reality in 5 steps. Looking for a Brilliant Sticky Bar Example? Concreteness ; Principle 4. We don’t just talk, but take action in our customers’ best interest, generating ideas that stick. Emotions ; Principle 6. One of the books on the subject I loved the most was Mindset by Carol Dweck. Research shows that people are more likely to make a charitable gift to a single needy individual than to an entire impoverished region. I'd like to receive the free email course. You can download the Sticky Idea Checklist through the orange box below – enjoy! She lifted the hair off the back of her neck and read on, but the sticky heat was too distracting. This principle teaches us how to treat people kindly and with respect: Ok, we went over what Sticky Ideas are, we looked at 10 principles of Sticky Ideas, as well as over 20 examples of real Sticky Ideas from experts, authors, and entrepreneurs. The more people that can use the idea, the more people can spread it for you. Share your "jams" with others and … He said that he noticed that a lot of people hated the idea of writing 24/7 to grow their blog audience, and this concept gave them permission and a way to grow their blog without having to do something they didn’t enjoy. Later on, he wrote a book about the idea that made a big bang, got a lot of media coverage and became a bestseller. Hey Stephanie, I’m glad you enjoyed the guide and the BONUS! It would be simpler to just say “whenever you’re stressed out, look at the stars and release your control to God”. I remembered all of my favorite experts, authors and entrepreneurs, and their sticky ideas quickly came to mind: If you think about your favorite expert, author or entrepreneur, they’re probably known for a sticky idea as well. Use sticky notes to “park” questions that will be answered later or need some research. Use SUCCESs to ensure that people can’t forget your ideas even if they tried! The idea is simple: Instead of writing new blog posts every day (or every week), Derek recommends spending more time writing content that’s better than anything else out there. Dan and Chip describe them as ideas that are more like velcro in our minds, they attach themselves at many points in our neural network and as such it makes them more memorable and easier to recall later. Do I just pull it out of thin air? That’s a question that Chip & Dan Heath spent years learning about, researching and answering, that they discuss at length in the book. So make your idea psychologically sticky, make sure it makes sense, and offer proof by example, proof by numbers, or proof by authority – or anti-authority. This helps you avoid being stuck with clients that you don’t love working with, or doing things you don’t love doing. dry_erase_surface,transform,manufacturing,featured,productivity Connections Make the most of your next family reunion. Ver más ideas sobre educacion, escuela, clase de español. Chip and Dan write: I read Rich Litvin’s book Prosperous Coach when Rich noticed me in an online community and reached out to work with me, as part of my research and preparation. A great example of a simple sticky idea is Flow from Mihaly Csikszentmihalyi – whenever we hear about a state of “flow”, we can instantly visualize what it means. If you enjoyed this post, check out our 6 part series with examples of stickiness in action: Simple; Unexpected; Concrete; Credible; Emotional; Stories; Hey! However, as I studied top online entrepreneurs and authors and learned more about sticky ideas, I started sprinkling sticky ideas all over my blog posts, online courses and coaching calls (so that my advice helps and reaches more people). Thanks again for all your hard work to write this new UG for me (us)! Your email address will not be published. Sticky sentence examples. Some blog posts get read hundreds of thousands of times, while others quickly get forgotten? We were having a conversation about how to create content that will attract more visitors to my website that people will spread the word about. For example, one of my mentors Ramit Sethi has a lot of Sticky Ideas, like Conscious Spending, The Seagull Strategy, Immersion Strategy, You are The CEO of Your Business (and plenty more). As you’ll see, each of these ideas have different qualities (some provide an exciting alternative, some are more emotional than others, and some have an unexpected twist to them(, though you’ll notice that most of them are simple and concrete. You can probably think of some other sticky diets as well (like the low carb diet, the LCHF diet, the Atkins diet, Intermittent Fasting, and the “slow carb” diet which we’ll analyze below). By participating in conversation, then writing on sticky notes, we show kids how they can move ideas around and plan for great paper! They’re simple. Save my name, email, and website in this browser for the next time I comment. … or "What did you learn that surprised you? While less main-stream than The Paleo Diet, The Slow Carb Diet is a sticky idea worth mentioning that went extremely viral among Tim Ferris’s readers after being mentioned in his 4 Hour Body book (as you can see by the 7,221 comments on his blog post about the diet). 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